Quince & Apple bring cocktails to your mailbox
Post by Maddie Greene on 8/27/2012 4:00pm
In a world of community supported agriculture shares and even community supported breweries, a perceptive trend forecaster might have pinpointed the rise of a cocktail-based CSA.
In Madison, the foresight award goes to local preserves company Quince & Apple, who spotted an opportunity for artisan inebriation and brought forth a seasonal cocktail box.
Quince & Apple founders Matt and Clare Stoner Fehsenfeld dipped a toe into cocktails – figuratively, of course—with the May release of Tart Cherry Grenadine, a syrup designed to add flavor, color, and sweetness to a cocktail without the additives of the unnaturally bright stuff off the grocery store shelf. (See below for a drink recipe using Tart Cherry Grenadine.)
Q&A’s seasonal cocktail boxes head even further into the cocktail realm with syrups, bitters, and drink-enhancing accompaniments. For instance, the first box (which ships September 15) includes the new Rhubarb Hops syrup, craft bitters from the fellows at Bittercube, agave-sweetened Q tonic water, and a lime.
“We picked the items for our cocktail boxes from those providers because we believe in buying local and supporting fellow artisanal businesses,” said Sarah Makoski of Quince & Apple. Encouraging local innovation and business is a hallmark of Q&A’s partnerships, from working with Nostrano mixologist Grant Hurless for the grenadine launch party to how-to videos from Death’s Door. “We are focusing on establishing relationships with the companies we work with because the more we know about each other the better our businesses can thrive together,” explains Makoski.
Imbibers can currently pre-order one to four cocktail boxes.
Rum swizzle (courtesy of Quince & Apple)
- 1.5 oz dark rum
- 1.5 oz light rum
- 2 oz orange juice
- 2 oz pineapple juice
- ¾ oz Tart Cherry Grenadine
- 2 dashes Angostura bitters
Combine light rum, juices, bitters and grenadine in a tall glass. Fill glass almost full with crushed ice and stir until glass is frosted. Float dark rum on top and serve with a fruit garnish.