What are URL Redirects?
A URL redirect is a technique for sending users and search engines from one URL to another. Redirects are commonly used when a website is moved to a new domain, or when the structure of a website changes.
Common HTTP Redirect Status Codes
- 301 - Moved Permanently: The requested resource has been permanently moved to a new URL
- 302 - Found (Moved Temporarily): The requested resource temporarily resides under a different URL
- 303 - See Other: The response to the request can be found under a different URL
- 307 - Temporary Redirect: Similar to 302, but the request method must not be changed
- 308 - Permanent Redirect: Similar to 301, but the request method must not be changed
Why Check URL Redirects?
- SEO Optimization: Ensure redirects are correctly implemented for search engines
- Performance Monitoring: Multiple redirects can slow down page load times
- Link Verification: Ensure shortened or masked URLs lead to legitimate destinations
- Debugging: Troubleshoot redirect loops or broken redirect chains
- Security: Verify where links ultimately lead before clicking on suspicious URLs
Tip: Too many redirects in a chain (typically more than 3-4) can negatively impact page load times and user experience. Each redirect adds additional HTTP requests and network latency.